Heart Tip: commercial lighting 2.0 times, with LED lighting, "magic" to consumers shopping in physical stores and shopping in the comfort of sensual enjoyment and desire to stimulate consumption, resulting in a new era of commercial development in becoming a strong marketing tool. This article points to meet consumer psychology discussed LED commercial lighting features.
Light perception
One of the characteristics of LED lighting is "light perception."
The intensity or brightness of light perception is not just light, excellent illumination also brings comfort with light, a soft light distribution, people's eyes feel comfortable, not produce glare, dizziness; light perception also the need to provide accurate lighting, suitable brightness and angle to produce bright, clear dark lighting to heighten merchandise, as shown in the fashion store lighting.
A light-sensitive
Picture: fashion store lighting
Light color
The outstanding feature of LED lighting in the second is "light and color."
1, color
First, the performance of the light color is a color. Not just the color of the light color illuminate the object, but also excellent light color to reflect the true color of the object, natural color, but also to reflect the appropriate time special commodity bright colors, highlighting the beauty of nature.
2, color temperature
Another important manifestation of light and color is the color temperature. Low color temperature (3500K or less) light as dusk and time 凌晨旭 Dongsheng ago, people feel warm, warm, steady and bright red; the color temperature (3500 ~ 5000K) light as fresh in the morning, people straightforward, sober; high color temperature (5000K or more) as noon time light, bright, not people tired, light bluish color components give people a cool feeling, so the lighting environment light color color temperature must be appropriate to produce a rich lighting effects.
2 Color
Figure: day change the color temperature of sunlight
3, color temperature consistency
Light source color temperature has a very focused point of light color consistency, i.e., to maintain a consistent color temperature, color areas in space and time.
The first is the color point LED lighting products (u ', v'), no color, to meet the demands of consumers and visual comfort.
As shown below, the left wall wash lighting with good color temperature and light color consistency, the right wall wash lighting it reflects the color difference between great lamps, apparently in commercial lighting, both of reflected lighting effects are completely different, shoppers will affect consumer psychology.
Followed after a long drift lit the lamp color temperature, color point and should play a chromatic aberration, which involves the use of light fixtures temperature reliability and thermal design environments, is one of the key LED commercial lighting fixture design.
3LED illumination color
Figure: LED lighting color problem: consistency (left) and bad (right) contrast.
Expressive light
The outstanding feature of LED lighting is the light of three "expressive" or "light quality."
1, the color performance
The primary characteristics of the LED light source of light is expressive performance capabilities of object color, that color rendering (CRI). CRI index characterizing an object of high energy natural color, natural color, color fidelity or color. The following diagram depicts the performance capabilities with some object color color under different light sources, apparently a good color rendering properties of light sources (CRI≥80) in order to show the natural color of the object.
4 color performance
Figure: Different color light on the object's color performance capabilities, left: CRI> 80, right: CRI <70.
Expert recent LED illumination expression studies showed that the color of the object, since the CRI for blackbody radiation proposed continuous emission spectrum for the LED light source spectral waveform like the steep, narrow evaluation band light of a certain color errors, so many organizations working on lately evaluation LED light source can be more expressive and accurate.
One of the options is based on the CRI, increase GAI (Gamut Area Index) color gamut index to increase the visual experience to improve color quality assessment made under the leadership of ASSIST. The figure is the color of the mall in a high-performance color rendering index (CRI> 80) and high global index (GAI> 80) under light illumination inside the garment.
5 Commercial Lighting
Figure: Commercial Lighting: High CRI, high GAI lighting performance.
2, a special color point
Commercial lighting LED light source expressive 2.0 Another feature is the use of a special color point, according to market goods to focus on refining the characteristics of goods contrast, color, to attract customers, and actively guide customers to the product consumer psychology.
2.0 times in commercial lighting, such as or high, or fine, or colored, or wedding, or clothing, cowboy, meat, bread, fruit, fresh vegetables, etc., gold, jewelry, jade, diamond, mahogany furniture, wall plates, cutlery and other commodity markets refined texture, color and other special quality can be expressed with. Let the light to reflect commodity "quality", which is the source of "light quality" feature.
3, dynamic lighting
Another important manifestation of the dynamic lighting LED lighting expressive. One innovative commercial lighting 2.0 is needed is a dynamic, interactive. This is the traditional lighting can not be achieved, but also as a semiconductor LED lighting device that can quickly switch, light intensity, color temperature, color changes, etc. to establish a complementary interaction between people, buildings, goods and light commercial space in between. People-centered, to achieve light, people and goods, and the interaction between people and people and the environment, and in the inside, smart phones, wearable devices can become interactive window. Let expressive dynamic light to attract customers into the store, interested in commodities, helping businesses selling physical goods.
Therefore, commercial lighting 2.0, under development for the new era, combined with technological innovation, people-oriented LED commercial lighting, with its excellent light, color and expressive features can bring to consumers in shopping commercial space and comfort of the senses psychological needs. The new era of shopping will become an important part of people's enjoyment of life.
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